“We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”
—Steve Jobs
“Some people say give the customers what they want, but that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, ‘if I’d ask customers what they wanted, they would’ve told me a faster horse.’ People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.”
— Steve Jobs, the co-founder of Apple
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